Well, it seems my "half-joking" suggestion was Oprah's actual choice: she chose Jonathan Franzen's Freedom (see previous post). Not that Franzen needed the boost: his new novel is already the most talked-about book of the fall so far.
Nonetheless, he now has Oprah's imprimatur as well. Guess Nelson Mandela's book will have to find some other way to catch the public's attention.
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